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Amazon’s mobile POS success hinges on customer data

The ecommerce giant’s reported entry into the mobile point-of-sale space could help retailers tie important online shopping behavior to in-store sales, if they can get over the fact that they are working with Amazon.

Last week it was reported that Amazon is looking to roll out a mobile POS offering for retailers and merchants that leverages a Kindle device. While the competition to own the in-store competition continues to grow, a string of online data and a strong consumer following could give Amazon an edge in this space.

“From a pure POS perspective, Amazon probably won’t bring much to the table that is specifically different other than they could be a very low cost provider,” said Rick Oglesby, senior analyst at Aite Group, Boston.

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