Ireland’s & UK retail industry is in a state of flux. Mobile – and other connected technologies – are fundamentally redefining the retail landscape, revolutionising the way we buy from and engage with retail brands. As this happens, a new generation of shoppers is emerging, the first to be raised in this internet-centric era.
Samsung conducted consumer research with 1,000 16 – 24 year olds, looking into the next generation of shoppers, to understand their shopping habits, how they use technology and what they expect from retailers in the future.
The results showed that some interesting findings, which supported the need for retailers to embrace technology to make shopping environments more appealing for consumers and to better align online and physical shopping channels.
Samsung have produced the following vital material to guide the industry along the way: