Mobile Wallet Marketing: a new Frontier and Google Wallet

FEBRUARY 6, 2014
by Julie Novack, SVP, Mobile Solutions, Vibes

No words needed to explain the value to the consumer!!

Passbook and Google Wallet are location-aware solutions!
When users enter a 100 meter radius, a reminder notification can be triggered
Passbook offers up to 10 locations, Google Wallet is unlimited

What is an iBeacon ?

An iBeacon can be…!
A small, wireless device that broadcasts tiny radio signals to smartphones.iBeacon
You can turn your iPhone or
iPad into an iBeacon

Gap offered a wallet experience for all smartphones!

ABCs of Passbook and Google Wallet, Activation Tips, Beacons & Creative Design Tips

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